What is Logo?

What is logo?

It has a distinctive mark on the identity of something that we immediately understand about this brand or thing and that particular mark is called "logo". The "logo" is the face of any brand or company that recognizes it.
We have seen about 20 "logos" in the morning, from the bed to the bathroom and then to the breakfast table. When you pick up a toothpaste tube, it has a name for the toothpaste and makes a distinctive mark on it that recognizes the brand of toothpaste. For example, if you use Colgate, it has a specific mark.

Colgate Toothbrush

Similarly, the brush that you use to make a toothbrush is called a specific company whose specific mark is the logo "Made on this toothbrush." Various brand wash detergents are available in the market where you bring your favorite brand of soap and wash your face. The soap also makes a special mark on the company called Logo.

Lux Soap

Use of "logo" in the everyday of life

Likewise, there are several "logos" in front of you at the breakfast table. When applying butter on the bread, have you ever considered what brand of butter it is and have a special mark on its packet that This brand is definitely not recognized. We have breakfast early and leave for work, school, or college but never mind what is in front of us.

Blue Band Butter

Similarly, when you walk from home to the office you see many things, such as if you walk in front of a toy store, it has a special sign with the name on the outside of the shop identifying it. This is a toy store. And this specific sign is actually a "logo". Take for example why every person today has a mobile and has never lived without a mobile. There are mobile phones of different companies and different brands in the market. Makes a distinctive mark of his company on mobile, for example, if you use Apple's company mobile phone, the apple that is cut off the back of the phone is made. The sign is so popular that you don't have to tell people what brand of mobile phone you use, but people will automatically see the sign that you use Apple's mobile. ۔ This symbol of the sliced ​​apple is the Apple Company's "logo".

Apple - I phone Logo

Similarly, upon arriving at the office, you open your computer and make a special mark on the computer, such as "Dell", or "logo" engraved on the computers of the HP company that you see immediately. They understand what a company computer is, so "logos" have become so important and common in our lives that we often overlook them, but without them we would not.

Dell PC

The use of "logos" in olden times

The "logo" is not something that are being used today, but the mark of identity is very old. In a time when there was no concept of education, people were not educated, nor did anyone have any knowledge about designing. In ancient times, people's wealth was not their money but their animals used to make a mark on the animals with a hot rod to protect their animals from being stolen and to show their ownership. The animal belongs to them. In ancient times, people were not literate, so they could easily identify with this particular mark.

The use of the "logo" in the time of kings

Likewise, in the days of kings and emperors, kings used the "seal" to handle government affairs. This seal was also called "seal". Whenever the king passed any law, all the details about that law were written on paper, at the end of which the king recorded his royal seal, after which no one would violate the law. So this royal seal was actually the "logos" of the king and his country.

Royal Seal

Education is not necessary for the identity of the "Logo"

The logo is a symbol that does not have to be written by a human in order to be recognized. The language of the symbol is known to everyone. By looking at the "logo", everyone understands what it means. Outside the washroom door in an office, there are separate signs for women and men that we immediately understand that which washroom is specific to women and which to men. So many brands and companies use words in their "logo", but many companies have "logo" without words and are very popular.

Restroom Symbol

Take care of the target audience when creating the "logo"

When creating the "logo" you should always keep in mind your target audience that you are looking for the "logo". "Logo" designing is an art not just for everyone. Just as an artist creates a beautiful masterpiece by painting on canvas, the "logo" designer creates a masterpiece with his expertise on the computer. Just specializing in Photoshop, Illustrator, or similar software is not a sign that you have mastered "logo" designing and will easily carry it out. When creating a "logo" a designer first creates an image in his or her mind, depending on what the company wants to make a logo for. Whether the "logo" he's making is a beverage brand, being created for a mobile phone, computer, clothing, or perfume brand. In addition, companies attract people to their product through the "logo", so be aware that this "logo" is being made for people of all ages. Older, baby or younger will use the product for which the logo is being made. While the gender of women and men is also important to keep in mind when designing "logo". Instead of making a "logo" directly on a computer, it is first made on paper. What colors will it be used in? Which technique will be used to create the "logo" is taken into account, followed by the creation of a beautiful "logo".

Famous "Logo"

There have been many "people" in the world who have not been able to get people's attention, but there are also "people" who became the face of this company. And worldwide, these companies are known only because of their "logo". Here are some of the world's most famous people.

Apple

Apple

Samsung

Samsung

Google

Google

Microsoft

Microsoft

Dell

Dell

HP

HP

Nike

Nike

Sony

Sony

Discovery

Discovery

Coca Cola

Coca Cola

Pepsi

Pepsi

Toyota

Toyota

It is important to keep in mind that all the "people" mentioned above are indeed well known all over the world and are known globally, but they have not become famous overnight, but behind the fame of their designers. Hard work These "people" have been shown to people over and over again, and when something comes up in front of your eyes, then the eyes get used to it and it creates a special place in our minds that is easily forgotten. Can't go That's how companies branded their "logo" well, spent money, and today these "logos" are recognized worldwide. Likewise, there were also some "people" who were no less than these famous "people" in their designs, but did not become famous and were lost in the darkness of anonymity. Certainly the reason for this was that they were less publicized and did not spend more money to make them famous. So the most important thing for any "logo" to identify with its company and brand is to design and promote it in the best possible way.

The purpose of making "people"

 When designing a "logo", there are a few things to keep in mind for what purpose the company wants to make a "logo". Although "logo" is being created for an entertainment sector, hobby colors can also be used when designing it, and the words "logo" can be of different design but if "logo" is any Designed for serious use, it will be designed accordingly.

Copy of the famous "logo"

Unfortunately copying or copying famous items is also a big problem. People all over the world imitate the famous "logo" and insist on creating their own "logo" exactly as the original "logo" appears so that people may be deceived by big brands Buy The purpose of copying a celebrity is to become famous for the shortest time possible, but it is morally a bad thing for which there are laws around the world of copyright. Therefore, duplicating designer or company may face punishment for copying something famous. Despite the rules of the sentence, people brazenly copy and do not back down.
An example of this is the "moulinex", which look exactly the same in the design of the copied "monilex" logo, but a closer look can easily see the difference between the original and the copy.

Twitter - Original

Twitter - Fake

Original vs Fake

The logo should be original

The most important thing to keep in mind when creating a "logo" is that your "logo" should be original, not a replica of a famous brand, company, or "logo" Not only will you violate the Copyright Act, but your "logo" will benefit the company and will be publicized for free.
 There are many animal TV channels but the National Geographic Channel, Discovery, and Animal Plants are globally recognized. Their "logo" also plays a huge role in the fame of these channels. Because these channels provide information about animals, their "logo" is tailored to suit people's eyes if they are used in designing words or using fancy colors.